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Asustek Computer Inc. 華碩 Anticipating Strong 3Q Recovery
2Q miss in the price; 3Q rebound a near-term catalyst:
We reiterate our OW rating on Asustek in view of likely strong sales/margin rebound in 3Q and cheap valuation. The stock is trading at 11x/10x our new 08e/09e EPS, at the low end of its 3-yr historical trading range of 11-21x. We cut our PT to NT$96 from NT$112 as we trim our 08/09 EPS forecasts by 12%/13% to reflect the Q2 miss and a weaker macroenvironment. Our PT is based on our RI model, or 13x target P/E for our consolidated company 08e US GAAP EPS, or 13x/10x our brand/DMS 08e US GAAP earnings. Due to the Q2 miss and concerns about intensified price competition for eeePC, Asustek’s share price has corrected by 22% from its peak this year. We believe Asustek’s weaker 2Q is priced into the stock. The company is due to hold a 2Q analyst meeting on Aug 6, and we expect management to give bullish guidance for 3Q, which would likely be a near-term catalyst.
Anticipate strong recovery in 3Q: Asustek’s 2Q brand name sales dropped 8% QoQ, weaker than our forecast of flat QoQ mainly due to weaker demand in China and Europe. However, we forecast Asustek’s 3Q sales will grow 28% QoQ driven by: 1) 15% QoQ MB shipment growth on rising ASP boosted by high-end new product launch on top of seasonal strength; and 2) 32% QoQ NB shipments growth driven mainly by demand recovery in China and Europe.
Slow progress in Pegatron remains the key risk: We expect Pegatron to have limited NB new order wins in the coming 09 bidding, given still 100% holding under Asustek and Asustek’s fast NB market share gains. This would also delay Asustek’s outsourcing to ODMs, which would result in higher cost structure for Asustek’s brand name NBs.
Notebook Sector Taiwan: Electronics Negative
We initiate coverage of three Taiwan ODMs We initiate coverage of Quanta Computer (Quanta), Compal Electronics (Compal) and Wistron Corp. (Wistron) with 5 (Sell) ratings. We believe the unfavourable ASP and margin trend driven by low-priced notebooks (netbooks) will weaken original design manufacturers’ (ODMs) sales growth and hurt their profit margins. We expect another derating cycle to begin, with no tier-1 ODMs escaping it. We have also downgraded our rating for Acer Inc (Acer) to 3 (Hold) from 1 (Buy), and lowered our six-month target price from NT$78 to NT$66, in view of its aggressive adoption of netbooks.
Netbooks expected to backfire and trigger a de-rating of ODMs
We forecast netbooks to boost global notebook shipment growth to 27% YoY for 2009, but market value to expand by only 13% YoY as a result of netbook-driven price erosion. We forecast notebook ASPs to drop by 11% for 2009, versus the usual 5-10% decline per year. Also, as netbooks are commoditised, we see no more extra profit from them. Netbooks generate lower margins for original equipment manufacturers (OEMs) and component makers than regular notebooks, and we believe the lower margin will apply throughout the value chain. Therefore, we think notebook ODMs will feel further margin pressure ahead as the netbook trend prevails.
Notebook market would be better off without netbooks Competition between netbooks and regular notebooks is inevitable. Netbooks will create new demand for secondary notebooks, but compete with regular notebooks for users looking for a primary notebook. We estimate netbooks will cannibalise 5-10% of regular notebook shipments for 2009, and believe the competition will accelerate regular notebook ASP erosion, which we forecast to widen from 5-8% to 8-10% a year. With netbooks, we forecast notebook shipment growth to rise by 27% YoY for 2009, but the market value of notebooks to rise by only 13% YoY to US$146bn. If netbooks had not been introduced, we estimate the market value would have risen to US$150bn for 2009.
Notebook ODMs remain price takers in front of OEMs ODMs’ bargaining power is not proportional to their market share. We believe the lack of price discipline, OEMs’ manipulation, and competition from electronics manufacturing service (EMS) providers will continue to undermine ODMs’ bargaining power. Recently, OEMs granted price increases mostly for components. ODMs can barely raise their manufacture value added (MVA) given a lack of capacity constraints, but may keep the recent price increases to themselves to ease their margin pressure temporarily. However, as price takers, ODMs cannot seek price increases constantly in our view, as the OEMs retain bargaining power over the ODMs.
Low-cost PCs for free
Have the telcos gone crazy?
Event Reports of free low-cost PCs in Europe are starting to raise eyebrows in Asia. To help investors understand the strategy, we spoke with Guy Peddy, our European telco analyst, and Chia-Lin Lu and Daniel Chang on their strategy and the impact on smartphone sales and whether they should be perceived as a threat. The full interview by Joseph Quinn starts on page 2.
Impact Unexploited 3G networks are likely to be one of the main reasons that telcos in Europe have been so aggressive in trying to grow their mobile broadband subscriber base. Many initially upgraded networks to meet licence requirements despite limited consumer demand and low volumes of 3G enabled devices. 3G handsets only started to gain real traction in 2007 as prices came down, yet significant data capacity remains.
Hence, the entrance of 3G data cards. Telcos in Europe have been backing data cards since the beginning but it was not until the introduction of 3.5G (HSDPA) at up to 7.2Mbps and now HSUPA with improved upload speeds that mobile operators have really been able to compete with fixed broadband. Additionally, in some markets, eg Spain and UK, the differential between mobile and fixed-broadband speeds is less significant, so mobile broadband is an easier proposition to sell. We are also seeing this trend in Asia and the US.
Low-cost PCs may be the deal breaker. As with handsets, operators are willing to subsidise heavily in return for higher monthly tariffs, and the same is true for low-cost PCs. With any average retail price of ~US$300, operators are pushing packages of unlimited mobile data usage plus a free low-cost PC and USB dongle. Contract lengths vary between 18 and 24 months and fees range around £25–35 (US$50–70) a month for example.
But does this threaten smartphones? No. Mobile operators are targeting two quite distinctive and separate markets. On the smartphone side, you have a handset that is bundled with voice, data and other value-add services while the low-cost PC bundle is targeting just data usage and, hence, should conceptually impact fixed broadband providers more. Smartphone users typically want a more functional handset in a compact package (ie HTC Diamond) while a low-cost PC focuses on the main needs of the user, eg Internet access and office applications (ie Eee PC). We believe these two user segments are quite distinct and have little to no overlap.
Outlook We remain bullish on the outlook for both low-cost PCs and smartphones with the top beneficiaries to be HTC, Asustek and Acer. As smartphones have opened up a new market segment over the past 5 years, we believe low-cost PCs can do the same. We believe the view that they will only cannibalise other product segments is incorrect. Instead, we strongly push the view that they will open up a new area of growth. To conclude, we believe the telcos have not gone crazy but remain quite rational with innovative promotions.
Quanta Computer Inc. 廣達
The sector’s hidden gem
Remains one of our top picks We expect Quanta to report another strong set of results for 2Q08 and positive 3Q08 guidance in late August. We reiterate Buy given its compelling PE of 8.6x 08E, strong ROE/cash, and improvements in execution. Quanta remains one of our top picks in the sector (and Taiwan/regional tech). We retain our PO of NT$57.0. (11x 08E; 27% potential upside), while fine-tuning 2008/09 estimates.
Expect another solid results for 2Q08 We expect 2Q earnings to increase 7% QoQ (outperforming peers) to NT$4.3bn due to flattish revenue/OPM (2.6%; in line with target), a lower tax rate, and likely FX gains. 2Q NB PC units were in-line at 8.7mn (up 9% QoQ vs 6% for the sector), helped by its wins at Toshiba from April. However, QoQ declined shipments to Apple for NB PCs and iMac dragged sales given higher ASP.
Momentum seems to have kicked-off from July We expect 3Q sales (value) to grow 17% QoQ (unit growth: 18%) given strong momentum from HP, Apple and Dell at consumer lines, and ramp-up of Acer’s low-price models (Aspire One). We expect OPM to slide only 10bp in 3Q as higher contract prices, rising in-house components (i.e., plastic casing), and cost saving from loss-making divisions offset the impact of a changing product–mix.
Cherry-picking among NB PC ODMs yields good returns Contrary to popular perception, NB PC ODMs have offered solid outperformance since 2001 – so long as one cherry-picked carefully every year. We now highlight our preference for Quanta over other NB PC ODMs and Hon Hai due to its No.1 position at fast-growing NB PCs (vs Hon Hai), higher earnings quality (vs Compal), lower execution risks (vs Wistron), and the Street’s low expectations. |